Why Copying Gurus Rarely Works in Online Business

Introduction

It’s easy to see a successful online entrepreneur and think, “If I just copy what they’re doing, I’ll succeed too.” After all, they’ve cracked the code, right?

But here’s the reality: copying gurus rarely works. What looks like a shortcut usually leads to frustration, wasted effort, and disappointment.

In this post, I’ll share why copying gurus almost never delivers the results you hope for — and what you can do instead to build a business that actually works.

Why Copying Gurus Feels Tempting

When you’re starting out, everything feels uncertain. You want proof that success is possible, and gurus seem to have it figured out. They share flashy results, polished funnels, and success stories.

It feels logical to think, “If I just follow their exact steps, I’ll get the same outcome.” But the truth is, you’re only seeing the tip of the iceberg.

The 3 Reasons Copying Gurus Rarely Works

1. You Don’t See the Whole Picture

Gurus often share highlights, not the full journey. You don’t see the years of trial and error, the resources they’ve invested, or the team working behind the scenes.

Copying the surface-level tactics without the context behind them is like trying to bake a cake without knowing the recipe — you might get something, but it won’t turn out right.

2. Different Stages, Different Needs

What works for a guru with a massive audience, years of experience, and a big ad budget won’t work the same way for a beginner.

They’re playing at a different level of the game. Trying to copy their advanced strategies without the foundations in place is like bringing a bicycle to a Formula 1 race.

3. Lack of Authenticity

When you copy someone else, your own voice gets lost. People online crave connection and authenticity. If your content or business looks like a carbon copy of someone else, it won’t resonate.

Audiences can spot fakes quickly — and trust is the most important currency you have in online business.

The Smarter Alternative — Model, Don’t Copy

Instead of copying, focus on modeling. That means learning the principles behind what works and adapting them to your situation.

Take note of the strategies, but make them your own.
Follow proven frameworks, not just surface tactics.
Let your own voice and story shine through.

That’s how you build a business that lasts.

👉 If you’d like a free guide that shows you how to avoid the most common beginner traps, John Thornhill has put together a simple step-by-step report. You can grab it [here].