Finding the Right People Is Only the Beginning

A small group gathered around a campfire while others are in the background, representing connection and building an audience.

Getting people to notice what you’re doing online can quickly become a numbers game. More visitors. More clicks. More followers. More has to be better. So naturally, much of the attention goes towards one question: How do I get more people to see what I’m doing? There’s nothing wrong with wanting to reach more people. … Read more

Know What You’re Building Before You Add More

A path leading towards a building foundation, representing clarity and direction when building an online business.

When I first started trying to build an online business, I thought I needed to have all the pieces figured out. What sort of website should I build? How would I get traffic? What should I write about? Which tools do I need? How do I build an email list? There was always something else … Read more

You’ve Created Something Useful. Now What?

Hand placing the next piece into a wooden jigsaw puzzle

You’ve created something useful and someone has found it. Now what? That’s a question I think is easy to overlook when you’re building an online business. We can spend so much time thinking about getting people to our website, writing content and building an audience that we forget to think about what happens when someone … Read more

You Don’t Need More Content. You Need Something Useful to Say.

Man focusing on one idea surrounded by discarded pages

When you’re trying to build an online business, it doesn’t take long before you start hearing the same advice. You need to create content. Write blog posts. Post on Facebook. Send emails. Make videos. Stay visible. And there’s nothing necessarily wrong with any of that. The problem starts when creating content becomes the goal. You … Read more

AI Didn’t Give Me the Answers. It Helped Me Ask Better Questions.

Man standing at a crossroads representing finding direction by asking better questions

For years, I thought my biggest problem with online business was that I hadn’t found the right answer yet. Maybe I needed a better system. A better course. A better product to promote. A better way to get traffic. Or maybe I just needed to learn a little more before everything finally started to make … Read more

I Could Have Started Years Ago. That Doesn’t Mean It’s Too Late.

Large mature tree representing that it is never too late to start building an online business

“The best time to plant a tree was 20 years ago. The second best time is now.” There are times when I look back at my online journey and think about how much further ahead I might have been if I’d got serious about this years ago. Maybe I’d have built the email list by … Read more

Living Paycheck to Paycheck: Why It’s Not a Plan

Desk representing the challenge of living paycheck to paycheck

I used to tell myself things would settle down eventually. Once I got past the next lot of bills, the unexpected expense, or whatever else happened to come along, there’d be a bit more breathing room. The trouble is, there was always something. And I eventually realised that simply hoping things would improve wasn’t much … Read more

Step-by-Step System: How I Finally Built Momentum That Lasted

Following a step-by-step system to build an online business

When I first started trying to build an online business, I was all over the place. One day I was watching YouTube tutorials. The next I was looking at another tool, strategy or opportunity that seemed as though it might be the missing piece. I was certainly doing things. But looking back, I’m not sure … Read more

The Real Reason Most Side Hustles Never Scale

Building a structured online business that can grow beyond a side hustle

When I first started trying to build an income online, I thought effort was probably the most important ingredient. Put in the hours. Keep learning. Keep trying things. Eventually something should work. There was certainly no shortage of effort. But over time I began to realise that working hard and building something that can grow … Read more